A StratDigi is a corporate culture change
map for integrating the sales, marketing, customer service
and IT departments …..
StratDigi charts for each department the
strategy and tactics each can execute to meet up with
and join conversations with your customers and prospects
are either having, or trying to have, about their needs,
preferences, prejudices and plans. . .without the guidance
and assistance of your sale representatives!
StratDigi is a 62-point distributed Web
2.0 plan of action for getting your people more engaged
with your markets, with a healthy equilibrium between
your own content that you distribute through you corporate
Web site(s) and the content exclusive to Web 2.0.
StratDigi is a revolutionary approach to
measuring and proving ROI across multiple departments
using a core metric: The Sales Enablement Engineering
(SEE) Quotient.
The SEE Quotient is the equalizer that generates
in internal equilibrium between the right brain orientation
of the marketing department and the creative account representatives
who serve them, and the less-glamorous, left-brain analytic
orientation of sales management that have to navigate
the shoals of the numbers game.
The SEE Quotient has two numbers:
|
